Full Cycle Marketing for Real Estate Professionals

  » home
  » full cycle marketing
  » workshop registration
  » workshop schedule
  » referral programs
  » contact us
  » about us
      » privacy policy
      » anti-SPAM policy

  » client login

The Agent Workshop's View on Spam

In 2003, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act established requirements for those who send commercial email, spelled out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gave consumers the right to ask emailers to stop spamming them.

Legislation alone, however, will not solve the spam problem. The continued development and deployment of anti-spam software and filtering techniques, the potential development of a new email delivery protocol, and strong enforcement of newly enacted/proposed legislation are also critical to curbing spam. Ultimately, however, the key to dramatically reducing spam will be to put the estimated few hundred known spammers out of business - by enforcing legislation and making spam less attractive financially.

What The Agent Workshop Is Doing to Prevent Spam
The Agent Workshop ("TAW") takes the continuing and growing problem of spam extremely seriously. The following are among many steps we have taken and activities we continue to pursue:

Anti-Spam Compliance Department: This department actively monitors our clients' mailing campaigns to ensure they comply with our anti-spam policy and are deploying permission email marketing best practices.
Client Acceptance Process: Prospective TAW clients must meet our strict list criteria and acceptance guidelines. TAW reviews how lists were gathered, what process was used, the age of the list, have there been any previous ISP or spam-related issues and the nature of the relationship between the company and its list members.
Active member of the Council for Responsible Email (CRE): TAW is actively involved in this industry group (a part of the Association for Interactive Marketing) that is developing recommendations and best practices for permission-based email marketers.
Client Training & Education: TAW provides clients training and on-going best practices education. Additionally, we consult with clients to unsure maximum success with their email campaigns and to eliminate potential spam-related issues.

Reporting Spam
If you have received unwanted, unsolicited email sent via TAW's MarketWise system or purported to be sent via TAW, please follow this process to report it:

Attach a copy of the offending email message to a new email message. If you simply forward the offending message, it will not contain the information we need in order to take action
Email the message with its attachment to abuse@theagentworkshop.com
Please note that we will not respond to your email unless you request otherwise

The Agent Workshop Anti-Spam Policy

TAW expressly forbids the transmission of unsolicited commercial email and unsolicited bulk email. In order to enforce an anti-spam policy, we have the following definition for determining what constitutes "spamming":

Spam is an unsolicited commercial email or an email sent to a recipient who would not have a reasonable expectation of receiving email from the sender.

What is spam?

Any email advertising illicit or illegal activities.
Any message sent to email addresses collected from newsgroups, web sites, and domain registration information.
Any commercial message sent without the ability to unsubscribe or be removed from the mailing list.
What is not spam?

Email sent by an organization with whom the recipient had previously established a relationship
Business to business communications that presents a legitimate value, PROVIDED THAT the sender provides a mechanism for recipients to remove themselves from the mailing list.

In the event that TAW receives complaints regarding unsolicited email from an TAW customer source, the customer will be required to supply the external source of their customer data.

TAW encourages companies to respect their customers' time and attention by controlling the frequency of mailings to individual email addresses, as well personalizing communication with information that indicates they have an existing relationship with their customers.

Last Update
TAW Spam Policy last updated 1/16/2007