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 FCM Active Lead Generation
How well are your marketing dollars being spent?
Marketing is not a periodic event, but a long-term process. Successful marketing is carefully targeted to the recipient, tracked so you can monitor its effectiveness and allows for adjustment so you can improve return on investment over time.
The Full Cycle Marketing program allows a Real Estate Professional to conduct advanced marketing programs at every budget level to generate Active Leads.
An Active Lead has three characteristics:
Linked to Contact Database
Active Leads are directly tied to your contact database. You can see what marketing program created them and as information is gathered about the lead, it is automatically populated into your Contact Management Hub.
Action Oriented
Full Cycle Marketing focuses on pieces that encourage immediate action by the recipient. The marketing provides some immediate value, then promises further value that can be found on your website. The Active Lead is a motivated individual that is proactively seeking value from you.
Provides Immediate Gratification
Active Leads do not need to be qualified or immediately followed up. They are channeled directly to your branded website where they can find immediate access to resources and tools to meet their needs. All of their activity is tracked and they are provided numerous opportunities to contact you. They are not waiting for a callback, but are immediately presented with your brand and valuable offerings.
The Full Cycle Marketing program combines advanced technology, marketing expertise and proven Real Estate methodology to create Active Leads through one of four channels:
Sphere Marketing
Totally manage the communication stream to those you know best. Personal correspondence the 'old fashioned way' by letter and envelope — automated to save you time and maximize your personal network. Manual or automated correspondence based on family info, birthdays, anniversaries and more.
Neighborhood ("Farm") Marketing
With regional data and consultation, identify the best neighborhoods to target. Establish yourself as the undisputed neighborhood Real Estate specialist through event planning and affordable targeted marketing using regional photography and content. Deploy a neighborhood website with local resources. Automate mailings based on neighborhood listings and sales.
Referrals
The most powerful and sought after marketing engine for Real Estate just got easier. Through a variety of methods, gently coax your Sphere and client base to refer their friends and family to you. Your tracking of Active Leads includes who sent you the referral and several methods of recognizing them in a personal and memorable way.
Active Link Portals
Work with a growing number of public Real Estate websites that are equipped with the technology to collect and transfer to you Active Leads with a cost-effective pay-per-lead model.
Click a link below to learn about the other aspects of Full Cycle Marketing:
Branded Web Services | Contact Management Hub
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